how to use lookalike audiences and interests on your facebook advertising hernan vazquez

Lookalike audiences can be used to support any business objective: targeting people who are similar to sets of customers for fan acquisition, site registration, off-Facebook purchases, and coupon claims, or simply to drive awareness of a brand.One of the most powerful techniques to reach your audience is to combine your lookalike audiences with interests on your Facebook Ads.. and Interests on your Facebook Advertising – Hernan VazquezLookalike audiences are best used to target new cold audiences at the top of your sales funnel. For example, you could run top-of-funnel content campaigns to all of the lookalike audiences you build. This would start to warm them up as you take them from the top of the funnel to the bottom. Now let’s look.Find out answers to your questions and troubleshoot your Facebook advertising and business pages with our self serve Ads Help Center. Get help & support from Facebook now.. Advertising objectives.. audiences. audiences custom audiences lookalike audiences audience insights. Ad Formats.When you create a Lookalike Audience, you choose a source audience (a Custom Audience created with your pixel data, your mobile app data or fans of your Page) and we identify the common qualities of the people in it (ex: demographic information or interests). Then we find people who are similar to (or "look like") them.Simple How To video for creating custom audiences to then create lookalike audiences. In this example we use an engagement audience from Facebook. Click the link to see how we use custom audiences.Using Lookalike Audiences to scale facebook advertising july 12, 2016 4 Facebook has become one of the most effective advertising channels thanks to the amount of data it has on its users.Lookalike audiences are one of those audiences that you should at least attempt to hit when scaling up your campaigns. How to create a lookalike audience in Facebook. Now that you know what a lookalike audience is and why you should use one, I’ll show you exactly how to create one. Step 1: Load your Facebook ad account.facebook lookalike audiences: bonus tip. As your ad spend increases you will start to saturate your original lookalike audiences, so over time move up to the larger percentages or switch to a different source audience. In theory, a lookalike shouldn’t need any age, gender or interest restrictions as Facebook is already taking this into account.

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